(Junior) Communications & Influencer Manager GSA (m/f/d)

Webseite Koch Media GmbH - Munich

Koch Media is an international media company with more than 2000 employees worldwide. As a leading and independent producer and marketer of digital entertainment products in Europe, the USA, Australia and Japan, our business areas include the production of films and games, the purchase and sale of film license rights, the distribution of digital media products and games publishing under the Deep Silver label.

Koch Media’s DACH Marketing & Communications team is looking for a highly motivated team player with a professional can do attitude to drive our local Communications and Influencer relations and to contribute in developing regional Marketing & Communication strategies with Communications and Influencer lens in mind. The future colleague loves games and entertainment and feels comfortable in an international and diverse fast-paced environment. A team player, who welcomes diversity of ideas and personalities, and adversity in the form of fast pace and at times ambiguity.

Your Tasks

I. Key Deliverables

  • In close collaboration with your Senior Manager, you will work day-to-day with the Marketing & Communications GSA team on our publishing partners portfolio with Communications and Influencer/Content Creators lens in mind
  • Build & keep comprehensive knowledge of partner’s product strategies & goals
  • Plan & execute communications and Influencer/Content Creator activations in line with the partners overall product strategy
  • Establish & expand business relation with Journalists and Influencers/Content Creators

I.I Communications

  • Team up with your colleagues and develop GSA focused communication strategies in close collaboration with Marketing and the Publishing Partner and execute them from conception to launch including i.e. game presentations if needed
  • Creation of related comprehensive post campaign analysis and reports including measurement of given KPIs
  • Write, localize and distribute product and company-related press releases & editorial texts
  • Where there are regional variances, make sure these are identified, reported and understood by all stakeholders to guarantee a consistent communication
  • Ensure dedicated PR beats, press information and product messages get mirrored on the available German speaking Koch Social Media channels
  • Organization, support and attendance at national and international press events, press tours & trade fairs (e.g. E3 gamescom)
  • Identify, organize and execute local cross promotions with endemic & non-endemic partners
  • Responsible for dedicated product PR budgets in coordination with Marketing GSA
  • Coordination and control of external PR agencies & service providers if needed
  • Proactively participation in all projects in the field of PR and Communications GSA
  • Manage specific project initiatives on a case-by-case basis if needed

I.II Influencer Relations

  • Establish direct relationships with local influencers and focus on building a permanent network of influencers and potential programs
  • Stay in touch with our pool of contacts and position yourself as an go-to-person for your team as well as for external contacts & partners in the context of activities with local influencers and content creators
  • Create & execute influencer campaigns in line with Marketing & Communication strategy
  • Create processes to effectively manage influencer activities for relevant product key beats including
  • KPI analysis on campaign reports and future recommendations
  • Plan and support digital or live influencer events, fan gatherings/festivals and media events
  • Support national events and activities through content creator coverage

Your Profile

Essentials:

  • Requires a BA in Business, Communications or equivalent experience
  • 2+ years of Communications and Influencer management
  • Passioned for video games & entertainment
  • Ideally first experience in a gaming-related PR and/or Influencer role
  • Experience in management of media, press & Influencers
  • Knowing the GSA Influencer landscape and dedicated agency networks
  • Excellent communication, organizational & presentation skills
  • Adept knowledge of MS Office (Power Point, Word, Excel, Teams)
  • Native fluency in German is required (written and verbal)
  • Business proficient fluency in English

Desirable:

  • Great at managing multiple products and projects simultaneously, while adhering to each unique Tone of Voice and Brand guidelines
  • Experience in Social Media environment
  • Technical knowledge of gaming console and PCs

What we offer

  • Employment in one of the most exciting industries in the world: the film and games industry
  • Partnership-oriented working atmosphere in a modern and broad-based media company
  • Wide range of training and development opportunities as part of our Koch Media Academy
  • Company benefits such as employee events, fitness cooperation with Urban Sports, bicycle leasing, flexible working hours, 30 days vacation, company pension plan, free drinks, fresh fruit, etc.
  • Opportunity to share your passion for movies and games with colleagues

Do you want to be part of our success story? We look forward to receiving your application!

The more comprehensive your documents are to us, the better we can get a picture of you. You should upload at least one cover letter and your CV. Please prefer to use our online application form. If you have any further questions, please send an e-mail to jobs@kochmedia.com.

Koch Media GmbH – Lochhamer Str. 9 – 82152 Planegg – www.kochmedia.de

Games/Bavaria

Um dich für diesen Job zu bewerben, besuche bitte jobs.kochmedia.com.